The How-To: Getting Your Startup Exhibition-Ready With Ibadan Christmas Indoor Family Funfair

Do you have relevant products and services for the fun fair that relates to families and individuals for Christmas???




Meet and sell your products and render your relevant services to families this Christmas season and also join other industries and leading businesses to share and spread the love and joy that the season brings.


The IBADAN CHRISTMAS INDOOR FAMILY FUN FAIR offers warm and comfortable surroundings for kids, teens and families this Christmas Holiday ensuring that the weather won’t dampen their spirits or ruin their day! This event will run everyday from December 1st 2019 to January 1st 2020 at the NuStreams Conference & Culture Ibadan.


Children party/fun games like bouncy castles, trampoline, roller blades, horse rides, swimming paddling pools, water guns, lawn tennis court, football goal posts, basket ball hoops, volley ball, Lego, toys board games like monopoly, chess, draft, snakes and ladders, ludo etc.


Christmas packages: Hampers, balloons, face masks, gift items, lights and Christmas decorations,


Fashion: Clothes, footwear, fashion accessories.


Food/drinks, snacks, pastries and fingerfoods and any other relevant products and services for families this christmas holiday.



During the Indoor Family Fun-Fair your organization would have the following benefits:

  1. Booth Space
  2. Chairs and Table
  3. Prominent placement in expo area 
  4. Your banner displayed prominently in general session meeting room 
  5. Complimentary pass
  6. Logo and 50 word description displayed on website
  7. Company logo most prominently featured throughout event slideshow
  8. Logo impression in Fun-Fair documents
  9. Advert placement on AIT and RAYPOWER FM
  10. Stay relevant in post-event photography (carry your event branding to the next year)


With exhibition opportunity here again, especially for small businesses poised for growth, it brings anxiety, anticipation and excitement. Most businesses are so focused on what they are doing operationally that they can lose opportunities that come their way at exhibitions and other events. Lack of planning and preparation to ready themselves can prevent making the most of their participation. Surprisingly, many businesses do not have a post event plan in place to manage and follow up on their presence at these events. 


We have identified a few key stages in the preparation for an event:

  • Set a marketing strategy
  • Evaluate an event against targeted outcomes
  • Set specific goals
  • Create a readiness checklist
  • Follow up processes to capture leads


Set Activities Linked to the Marketing Strategy 
Your event strategy should be aligned with your marketing strategy. You need to evaluate events and select those that will maximize the opportunity to create leads. You need to know why you are at the event visibility, lead generation, brand awareness, and then formulate a budget for this.


Evaluate an Event 
Beyond the obvious looking at dates, visitors, other participants, online reviews of past events by the same organizer the target audience must be a fit for your business and strategy. Do you have the resources to manage not only being at the event but to ensure that your existing customers are not impacted? Do you have the capacity to cope with the additional workload?


Set Specific Goals 
Once you have committed to the event, then it is time to make the most of it and the first step is to set goals. What do you want to get out of your presence: is it to raise awareness, generate new business, connect with specific customers or network with your peers? Ideally, it should be a mix of all three. Set specific numbers for how many customers are spoken to, captured email address or phone numbers, information about product or services inquires. Craft the key messages you want to share at each event. The event, the audience and your goals need to be taken into account and aligned with your overall business message map.


Create a Readiness Checklist 
Once you have set goals, its best to create a checklist not just of the obvious for being part of the event but on other more important elements, including:

  • The companies you want to meet work with the event organizers to arrange introductions to who you want to meet.
  • Design key messages for target segments.
  • Practice talking about your USP and value propositions for your key target market segments. Be clear on how and why they should do business with you and what you can do to attract them.
  • Practice the skills of listening and asking exploratory questions what you want to get is a meeting after the event.
  • Ensure there are enough resources and they are well prepared  people that represent your organization and what it stands for should be able to  handle questions, have confidence to listen and ask smart questions to capture market intel.
  • To help media assist you, make sure you have information ready to hand not just about your company and products but a media pack about the spokespersons, with photographs, sound bites, and recent publications.
  • Most importantly, create the capability to capture leads easily and have a memorable efficient follow up process in place.
  • Include “a flakes and fakes barometer” in your questions. Time is precious at events, so based on answers and information shared think whether that person is worth a long conversation? If not, how will you excuse yourself and move on?

Done and planned properly, participation in exhibitions or any other events for that matter can be a growth catalyst.


To discuss exhibition or sponsorship options, please contact the team Call/Whatsapp: Favour 07037325246 or Raphael 08105518357





by: Klaus Miserra


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